Despite the prejudices, the PVC industry is gaining business in major applications and is still growing. It understands that prejudices and lingering misperceptions are best addressed by an open communication of the facts towards stakeholders.
The industry’s Vinyl 2010 voluntary commitment is playing a major role in this communication. It’s an important framework for the continuous improvement of the environmental, social and economical performance of the European PVC-chain. For example, it ensured elimination of cadmium additives and its lead reduction programme is ahead of its intermediate targets The industry has also set up a recycling policy for PVC waste management in Europe. More information may be found on www.vinyl2010.org
